An important benefit to implementing the SeaBridge Application is ability to understand a customer's fan base. What are their likes and dislikes? What type of content generates increased interest? What type of promotions increase customer acquisition? What events do they attend or would they like to attend? Understanding how to provide content to fans provide the fans, leagues, teams and sponsors a better experience.
Through the use of Engagement Elements, leagues, teams, athletes and venues can provide their fans a unique experience bonding them directly with the team. Whether they are reading blogs from the rookie, pre-game notes from the coaching staff, participating in trivia and fantasy contests or entering to win in unique timely promotions, fans are now provided a memorable experience with their favorite organization.
One of the biggest issues facing professional sports teams is their ability to reach their fans. By leveraging SeaBridge’s Engagement Elements tm, our customers are able to create, publish and syndicate content across the web. Leveraging sites such as Facebook and Myspace, 3rd party fan sites as well as other industry publications.
By utilizing the data that has been compiled, SeaBridge customers can provide sponsors and advertiser reduced ROI risks through analytic certainty. Understanding how a specific demographics utilize the site allows sales teams to increase sponsorship and advertising revenue with increased success rates.
By leveraging the SeaBridge FRMtm teams now have the ability to understand their fan base and provide their fans an experience that is unrivaled. As the leader in FRMtm SeaBridge has a cross sport view that allows us to assist in leveraging industry data and monetizing the fan experience in the best possible manner.
